PRIVACY & DATA PROTECTION

Privacy Policy

Last Updated: November 6, 2025

Our Commitment to Your Privacy

At AXEA (AdoptCoPilot), we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, share, and protect your information when you use our website (adoptcopilot.co.uk) and services. We comply with the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018.

1 Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

  • Fill out contact forms or request consultations
  • Complete our AI Readiness Assessment
  • Subscribe to our newsletter or resources
  • Communicate with us via email, phone, or chat
  • Engage our consulting services

This information may include: your name, email address, phone number, job title, company name, and any other details you choose to provide.

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain technical information:

  • IP address and location data
  • Browser type and version
  • Device information and operating system
  • Pages visited and time spent on our site
  • Referring website or source

2 How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

To provide consulting services, respond to inquiries, schedule consultations, and deliver the ADOPT Framework and related resources.

Service Improvement

To analyze usage patterns, improve our website functionality, enhance user experience, and develop new features and services.

Communication

To send service-related updates, respond to your requests, provide customer support, and share educational content about Copilot adoption (with your consent).

Legal Compliance

To comply with legal obligations, enforce our terms of service, protect our rights and property, and prevent fraud or abuse.

3 Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

  • Consent: You have given clear consent for us to process your personal data for specific purposes (e.g., newsletter subscriptions).
  • Contract Performance: Processing is necessary to fulfill our contractual obligations when providing consulting services.
  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services and communicating with potential clients.
  • Legal Obligation: Processing is required to comply with legal or regulatory requirements.

4 How We Share Your Information

We do not sell your personal information. We may share your data with:

Service Providers

Third-party vendors who assist with website hosting, analytics, email delivery, customer support (e.g., Charla chat widget), and payment processing. These providers are contractually obligated to protect your data.

Legal Requirements

When required by law, court order, or regulatory authority, or to protect our rights, property, or safety.

Business Transfers

In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

ESSENTIAL

Necessary for website functionality and security. Cannot be disabled.

ANALYTICS

Help us understand how visitors use our site (e.g., Google Analytics).

FUNCTIONAL

Remember your preferences and settings.

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

6 Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • SSL/TLS encryption for data transmission
  • Secure hosting infrastructure with regular security audits
  • Access controls and authentication protocols
  • Regular data backups and disaster recovery procedures
  • Staff training on data protection best practices

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

7 Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

  • Client data: Duration of engagement plus 7 years for tax and legal purposes
  • Marketing data: Until you withdraw consent or request deletion
  • Analytics data: Typically 24-36 months
  • Inquiry data: 24 months from last contact

8 Your Rights Under GDPR

Under UK GDPR, you have the following rights regarding your personal data:

Right to Access

Request a copy of your personal data we hold

Right to Rectification

Correct inaccurate or incomplete data

Right to Erasure

Request deletion of your personal data ("right to be forgotten")

Right to Restrict

Limit how we process your data

Right to Portability

Receive your data in a structured, machine-readable format

Right to Object

Object to processing based on legitimate interests

To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond within one month.

9 International Data Transfers

Your data may be transferred to and processed in countries outside the UK/EEA, including:

  • Cloud hosting providers (with EU-standard contractual clauses)
  • Analytics services (subject to data processing agreements)

We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data during international transfers.

10 Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately, and we will delete it.

11 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

Contact Us About Privacy

If you have questions about this Privacy Policy, wish to exercise your GDPR rights, or have concerns about how we handle your data, please contact us:

Company: AXEA

Website: adoptcopilot.co.uk

Data Protection Inquiries: Contact Form

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority.

Your Privacy Matters

We are committed to protecting your privacy and handling your data with the highest standards of care and compliance. Thank you for trusting AXEA with your information.

Questions About Our Privacy Practices?

We're here to help. Contact us if you need clarification or wish to exercise your data rights.

Contact Us